VOA 商务英语：第14课

Lesson 14

　　Dialog 1:

　　New words: Jeans(牛仔裤), retail outlet (零售点)，guilty as charged(所控属实),catalog（样本）Market penetration(市场渗透力)

　　F: Mr. Gomes. Blue Jeans King. Welcome.
　　M: what you’ve heard is not true.
　　F: It’s not true that you sell more jeans than anyone else?
　　M: True, that’s true.
　　F: It’s not true that you have more jeans retail outlets than anyone else?
　　M: Yes, guilty as charged.
　　F: It’s not true that your Jeans catalogs are in every home?
　　M: well, almost every home, we don’t have 100% market penetration.
　　Q: what does Mr. Gomes sell? ---Blue Jeans.

　　Dialog 2:

　　new words: Electronic Commerce.电子贸易，商业

　　F: You don’t have 100% market penetration yet?
　　M: Not yet, but we are working on it.
　　F: what can I help you toward that goal? What brings you in today?
　　M: We want to go global.
　　F: You don’t mean more retail outlets?
　　M: No, we want to sell on the Internet.
　　F: You are talking about E-commerce. (表示再次确认自己理解无误)
　　---We want to get into E-commerce.---You are talking about Internet sales.
　　M: Precisely, we want to get into (= go into) E-commerce.
　　Q: what do Mr. Gomes want to get into? ----E-commerce.

　　Dialog3:

　　New words: With access to worldwide web, Cybercafe (能上网的咖啡馆)

　　F: Electronic Commerce will definitely broaden your market.
　　M: At least to market share with access to Computers.
　　F: And with access to Worldwide web.
　　M: With E-commerce, we can reach more people.
　　F: you can access other markets without opening new stores.
　　M: Every cybercafé is a store.
　　F: That’s true; anyone can walk into a cybercafé and log on (log off)
　　M: Point their browsers to our website and buy a pair of jeans.
　　Q: Why do Mr. Homes want to get into E-commerce? ---To broaden the market.

　　Small talk:---给建议

　　----You ought to (should) take it easy.
　　-----Why don’t you take a break?